Trials & Tribulations of Running a Small Business

Friday, February 27, 2009

Jeniffer's Multigrain...
















I love hearty, grainy sandwich bread. The nubby texture, pumpkin seeds, and rolled oats transform a regular cold-cut sandwich into a gourmet deli event. I admit that I've spent some big bucks at the store for this kind of bread, but it's never quite hit the spot. This kind of "healthy" bread tends to be dry, bland, and vegan. Well, here's a loaf that's got butter, honey, and all those good-for-you whole grains mixed into enough white flour to produce a soft and tender loaf.


This bread is tasty enough to eat plain, toasted with butter and jam, or piled high with bacon, lettuce, tomatoes, turkey... whatever you can think of! Happy baking!

--jeniffer*


Multigrain Sandwich Bread

from The Best of America’s Test Kitchen 2007

Makes two 9X5 loaves

6 1/4 oz 7 grain hot cereal mix (Arrowhead Mills or Bob’s Red Mill Cereal recommended)

20 oz boiling water

15 oz AP flour

7 1/2 oz whole wheat flour

4 T honey

4 T unsalted butter, melted and cooled

2 1/2 t instant yeast

1 T salt

3/4 C pumpkin/ sunflower seeds

1/2 C old-fashioned rolled or quick oats

Put cereal in the bowl of a standing mixer. Pour in boiling water. Let stand, stirring occasionally until 100° (about 1 hr).

Whisk flours in medium bowl.

Once cereal is cooled, add honey, butter, and yeast. Stir to combine. Using dough hook, turn mixer on low speed. Adding flours 1/2 cup at a time, knead 1 1/2 to 2 minutes until ball forms. Cover with plastic wrap, and let rest 20 min. Add salt, continue mixing on medium low speed until dough clears the bowl. If it doesn’t, add 2 to 3 T of flour and keep mixing. Knead 5 minutes more. Add seeds, knead 15 seconds. Knead by hand on a floured surface until the seeds are dispersed evenly and the dough forms a smooth, taut ball. Place in a greased container w/ 4 qt capacity. Cover with plastic wrap. Rise until doubled 45 to 60 min.

Preheat oven to 375°. Spray the loaf pans with vegetable oil.

Transfer the dough onto floured surface and pat into a 12X9 rectangle. Cut in half. Roll the dough like a yoga mat and pinch seam closed. Spray with water or vegetable oil lightly, then roll it on the oats. Place seam side down and press into the corners of the loaf pan. Repeat with other dough.

Let rise until doubled (30 to 40 min). The dough should barely spring back when poked with your knuckle. Bake until internal temperature is 200° (35 to 40 min). Let cool 3 hours on rack.

To store:

Wrap bread in a double layer of plastic wrap. Can be stored at room temperature for 3 days.

Wrap a layer of foil around the double plastic wrap to store in the freezer for up to 1 month.


Wednesday, February 25, 2009

Am I Making a Blondie? Really?

So, i'm giving in and making something that is called a Blondie. Don't get me wrong, blondies aren't bad... this one is quite good. They just don't have the bitter punch that a Brownie has. So, I've played around and think that this recipe is worthy. See what you think! And, let me know if you have any recipes you are working on. This blondie is based on one I found on a blog called Loves To Eat - here's the link: http://lovestoeat.wordpress.com/2008/07/20/another-blondie-recipe/ This recipe has only brown sugar so it's really moist & caramely.

For a 9" x 13" pan

6 oz unsalted butter, melted
11 oz brown sugar
2 eggs
7 oz all purpose flour
1 tsp baking powder
3/4 tsp salt
1 Tbsp vanilla bean paste
5 oz dark chocolate chunks
5 oz toasted walnuts

-Spray a 9" x 13" pan with pan spray and line the base with parchment. Preheat your oven to 350 F.
-Toast the nuts & melt the butter. Set both aside.
-Sift together the flour, powder & salt.
-In a bowl, combine the melted butter (cooled) and brown sugar. To that add your eggs & vanilla. This is a simple stirring so don't worry about whipping air into it.
-Pour 1/2 the dry ingredients in and stir until barely combined. Pour in the other 1/2 of the dry and stir until barely combined.
-Crunch up the toasted nuts & toss them in along with the chocolate. Stir just until homogenous. No over stirring please!
-Spread the mixture out into your pan. If you have any homemade caramel lying around, drizzle some of that on before baking.
- Bake until the blondie springs back when poked or when a toothpick comes out clean. It should take about 20 minutes. Usually it's a good idea to rotate your pan.

*if you want to amp it up, make a dark chocolate ganache and pour that over the blondie before you cut it. You would need about 8 oz dark chocolate & 8 oz heavy cream. Just boil the cream and pour over the chocolate. Whisk this to combine and you're good to go. Pour the glaze over the bars and let set until firm.

Thursday, January 8, 2009

What's New

Here you see a portion of our upcoming storefront (missing product, but we're getting ready!). Our grand (re)opening is scheduled for Saturday, February 7th so pencil that date in on your calendar.

In addition to our favorite baked goods, we're tinkering in the kitchen working on new flavor combos and products - mousse cakes, fudge, lavash, mango bar...
To become "O C's Hub for Baking & Pastry Enthusists", we'll also be selling awesome chocolate, cocoa powder, fondant, piping bags, and all the other goodies that real bakers need. So, keep checking back for all the details!

Monday, November 17, 2008

Manhattan & The Chocolate Show

Highlights from NYC & The Chocolate Show (in no particular order)---


*Firecracker Truffle & Demo by Michael Antonorsi from Chuao: Casual, informative, great demo - Chef Michael was personable & fun to watch. Firecrack Truffle contains Popping Candy and Chile Powder - wake up Tastebuds!



*New Tcho Chocolate: SF Company - not flavored, but described by words such as “fruity” - well composed


*Lunch @ david burke & donatella : Super fancy & delicious - especially the Pretzel Crusted Crab Cake - great service



*Dulce de Leche Cake Doughnut @ Doughnut Plant: Buttery, rich & flavorful - amazing behemouth cranberry yeast doughnut too - great industrial-ish space - blasting Madonna's 1st album in kitchen



*Candy Demo @ Papabubble: Attractive, minimalist space - kitchen right there for you to see people working - pulling red & white sugar into spiraled, star-shaped lollipops


*Lunch on a rainy day @ Peanut Butter & Co.:Adult version of 4th grade lunch - PB & Banana on whole wheat with chips & carrots - cozy & comforting - we love the PB Monkey!



*Front Row seats @ Boeing Boeing: Fun, kitchy play - bachelor has 3 air hostesses all thinking they are engaged to him - flights get delayed, hilarity ensues - leave your cynicism @ home.



*Annie getting a pair of Fluevog Shoes: Spreading the Fluevog gospel - love the Operettas! Annie got the Malibran, cousin to my Bartolis. Staff @ NYC & LA stores are fabulous.

Tuesday, November 11, 2008

Back to Work...

Well, Annie & her sister & I ate our way through every bakery & candy shop that we could dash to in our few days in NYC. New York is such a food centered culture. Everywhere you turn there are wacky, super-focused businesses like a rice-pudding only place called "Rice to Riches", a pulled sugar shop called "Papabubble" & even a super fun peanut butter store called "Peanut Butter & Co".

Trying to extrapolate influences & information gleaned there and apply it to the OC scene is the challenging part. And trying to figure out where we fit in to all that is even more daunting.

It seems like the most successful places - MarieBelle, Vosges Chocolate, Doughnut Plant, Dylan's Candy Bar, Amy's Bread, Little Pie Co, etc. - all seem to focus on just one thing or at least a limited assortment. My problem is that I get bored and want to do a little of this & a little of that. I wonder in a way if the Farmers Markets are like a crutch, encouraging us to be diverse, while maybe holding us back from having the time to develop our singular item. Who knows?

New products and packaging are certainly in the works, but in the meantime, it's all about getting back up to speed and getting orders out. In the next few days, I'll post all of our great food pictures & comments. And start to sift through all the samples I brought back! Is there ever too much chocolate???

Tuesday, November 4, 2008

Something Old, Somethings New

Now that October has slunk away, with its unpredictable weather and bad bad news, let’s look ahead to the holidays. All we can do at this point is try to get through 2008 with our sanity intact. To hopefully smooth the way a bit, I’m including a fabulous old recipe for an easy, dare I say effortless, holiday favorite. This toffee recipe originally came from school, but we’ve tweaked it a little bit to make it more Blackmarket. We will also be making this recipe (& others) in our upcoming Holiday Gift Class. Try it and spread the buttery wealth!

Pistachio Butter Toffee
Chopped dark chocolate 8 oz
Water ¼ C
Corn Syrup 1 t
Butter 8 oz
Sugar 1 C
Sea Salt ½ t
Pistachios (chopped, toasted) ½ C

Need: Saucepan, candy thermometer, pastry brush, 9” x 11” pan, heatproof spatula

Directions:
1. Place chocolate in a bowl & set aside (do not melt).
2. Combine water, corn syrup, butter, sugar & salt in a heavy-duty saucepan with a candy thermometer. Brush down the sides of the pan to make sure no sugar crystals are clinging. Do not stir at the beginning.
3. Once the mixture is dissolved and starts to get color, start to stir with a heatproof spatula. Heat the mixture over high until the temperature reads 300 F. Watch out because the toffee is very hot & sticky at this stage!
4. Pour the toffee into a greased, parchment-lined 9” x 11” pan. Do not scrape the extra candy out of the pan as this portion may have gotten too hot. Let cool for 2 minutes. Sprinkle on the chocolate chunks. As they melt, use an offset spatula to spread out the melted chocolate.
5. Now sprinkle on the chopped nuts. You may want to sprinkle on a little extra coarse sea salt before the chocolate cools. Let the toffee cool. Refrigerate if you can’t wait so long. Break the toffee apart (it is too hard to cut).

For the new, Annie & I are heading to NYC tomorrow to attend the Chocolate Show. Having been in OC pretty much non-stop for the past 4 years, I am slightly stunned to be traveling anywhere… and feeling very guilty that my trip revolves around eating delicious morsels – chocolate, baked goods, bread, chocolate, candy – for 3 days solid. We will be documenting our purchases & samplings here in the future. What’s that saying about Nero fiddling while Rome burned? What bad economic news? Pass me another Green Tea truffle….

Wednesday, October 15, 2008

Brittle Recipe & Cracked Hands

This dry weather is bad for skin - especially when you have to wash your hands as much as us ladies in the kitchen do - but it's good for brittle. Sugar absorbs moisture in the air, so when it's super humid, our brittle starts to get gummy after a week, even if it's well sealed. So, to celebrate the dry hot weather, here's a fall brittle recipe. All you need is a candy thermometer and a silicon mat and you are all set.

Just remember, hot sugar is not only hot but also super sticky. Keep a bowl full of cold water beside your work station so that if you get some molten sugary goodness on your hand, finger, arm... you will be able to plunge the affected body part right into the cold water. For some reason, my natural tendency is to put the burning finger in my mouth - bad idea. So stay safe and make some brittle...



Hazelnut Brittle

Water 6 oz

Glucose or Corn Syrup 8 oz

Sugar 14 oz

Hazelnuts 7 oz

Whole Almonds 6 oz

Cocoa Nibs 2 oz

Salt ½ oz (1 t)

Butter 1 oz (2 T)

Baking Soda 1/8 oz (1/4 t)

Need:

Saucepan, Candy Thermometer, Heat-proof Spatula, Sheet pan, Silpat Mat

Directions:

1. Combine sugar, water & glucose in a heavy saucepan fitted with a candy thermometer and bring to a boil. Do not stir at this point.

2. Continue to cook to 240F. Add the hazelnuts, cocoa nibs & salt. Begin stirring over high heat until the mixture reaches 290F (hard crack).

3. Remove the pan from the heat and stir in the butter. Once incorporated, add the baking soda. Stir until the mixture looks whitish.

4. Immediately pour the brittle onto a silpat-lined sheet pan & allow to start cooling. When the edges are cool enough to handle, start pulling the brittle. Work around the mass & break off pieces as they harden. Continue pulling until all the brittle is cool.