Trials & Tribulations of Running a Small Business

Wednesday, February 13, 2008

Cakes & Such

This week is a slow one for cakes. Everyone assumes that Valentine's Day means sweets, hence, "baked goods". Since we have been in business, Valentine's is notoriously quiet for us. I think for most couples, celebrating involves dinner out, chocolates, flowers, jewelry... So this week we are focusing on getting ready for next week. Lots of cakes on Friday & Saturday!

Last weekend, the crew created a groovy castle cake for a long-time customer's daughter. It will be posted on our site soon. The challenge is first, to design a cake that matches the wishes of the customer while still being do-able with frosting, fondant, etc. Then the second challenge is to actually execute the design, in the time allotted, to match the proposal. The cake decorating crew is improving on that front, but we do have a distinctive style - not too fussy & symmetrical. I always worry that people expect that really tight, organized look - while our designs are more loose & gestural. Back to the kitchen...

No comments: