We have been thinking about & designing our graphics for the new Bakery-mobile since we bought the thing in late November. The vehicle in question is a new black Scion xB. Very distinctive shape - kind of wacky but really fun to drive. Anyway, our car design involves simple "pirate cake" logo on the front hood & back window then these kind of scenes on either side of the car.
The passenger side is supposed to have a warmer tone & slightly friendlier tone with tarts & a wacky topsy-turvy cake. The driver's side features the spaceship cakes, beaming people up inside a cone of light, amid an archetypal cityscape. Our graphics guy makes the point that the spaceship side doesn't communicate the idea of "yummy cake". And my designer says "who cares - it will get noticed & it's cool looking". So, now I'm supposed to decide whether to replicate the "kinder gentler" design on both sides or say to hell with it and go for the edgy driver's side design.
Anytime that there are multiple options, all of which seem acceptable to me, I just stop and don't make any decision at all. So, now I still have a black car with no graphics. Math is easier to understand - either your answer is right or wrong, no ambiguity (at least in the level of math I took).
So, what to do?
Nothing is not the answer, I guess...
Trials & Tribulations of Running a Small Business
Thursday, February 28, 2008
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